Antonio Sotos, the Spanish saffron company founded in 1912, has officially entered the Saudi Arabian market, marking a new step in the company’s international expansion.

Saudi Arabia represents a particularly significant market for Antonio Sotos. Saffron has long held an important place in Saudi culture, from its use in traditional cuisine to its role in hospitality and special occasions. This deep-rooted appreciation for saffron makes the Kingdom a natural market for a company whose history and expertise have been closely connected to the spice for more than a century.

To establish and develop its presence in the Kingdom, Antonio Sotos has entered into an exclusive agreement with Prime Saffron Establishment, a company founded specifically to represent the brand in Saudi Arabia and manage its local distribution, promotion and market development.

This dedicated local presence will allow Antonio Sotos to build closer connections with Saudi consumers, expand the availability of its products across the Kingdom and develop the brand with a long-term understanding of the local market.

Founded in Spain in 1912, Antonio Sotos represents the fourth generation of a family business with more than a century of experience in saffron. From an early stage, the company developed an international outlook and became one of the pioneers in the international saffron trade. Today, Antonio Sotos products are distributed in more than 30 countries across Europe, Asia, the Americas and Oceania.

The expansion into Saudi Arabia continues this international journey while bringing Antonio Sotos to a market where saffron is not simply an ingredient, but part of a longstanding culture of taste, generosity and hospitality.

Through its exclusive representation in the Kingdom, Antonio Sotos aims to expand distribution, increase accessibility and establish a strong, long-term presence in Saudi Arabia, while maintaining the standards of quality, traceability and expertise that have defined the company for generations.

The arrival of Antonio Sotos in Saudi Arabia represents more than entry into a new market. It brings together more than a century of Spanish saffron expertise with one of the world’s most deeply rooted saffron cultures.

We look forward to building the next chapter of Antonio Sotos in the Kingdom of Saudi Arabia.

Consumers in Saudi Arabia can discover the Antonio Sotos range through the brand’s official website in Saudi Arabia.